Social media marketing beyond lead generation: Implications for business-to-business companies

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Keywords	B2B marketing, lead generation, B2B customer relationship, social media performance, social media marketing, digital content marketing
Thesis Advisor	van t Klooster, Erik, Molenaar, Cor
Persistent URL	hdl.handle.net/2105/40036
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lee, Julie. (2017, July 25). Social media marketing beyond lead generation: Implications for business-to-business companies. Marketing Management. Retrieved from http://hdl.handle.net/2105/40036

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