Social media marketing beyond lead generation: Implications for business-to-business companies

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Keywords	B2B marketing, lead generation, B2B customer relationship, social media performance, social media marketing, digital content marketing
Thesis Advisor	van t Klooster, Erik, Molenaar, Cor
Persistent URL	hdl.handle.net/2105/40036
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lee, Julie. (2017). Social media marketing beyond lead generation: Implications for business-to-business companies. In Marketing Management.http://hdl.handle.net/2105/40036

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