Optimizing Website Morphing:  Leveraging User Characteristics

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Keywords	website morphing, online experimentation, logistic regression
Thesis Advisor	Ferecatu, Alina, Liberali, Gui
Persistent URL	hdl.handle.net/2105/40037
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	McKinlay, Thomas. (2017, July 3). Optimizing Website Morphing: Leveraging User Characteristics. Marketing Management. Retrieved from http://hdl.handle.net/2105/40037

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