Optimizing Website Morphing:  Leveraging User Characteristics

Additional Metadata
Keywords	website morphing, online experimentation, logistic regression
Thesis Advisor	Ferecatu, Alina, Liberali, Gui
Persistent URL	hdl.handle.net/2105/40037
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	McKinlay, Thomas. (2017). Optimizing Website Morphing: Leveraging User Characteristics. In Marketing Management.http://hdl.handle.net/2105/40037

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