Good Design is in the Eye of the Beholder: A conjoint study into the impacts of website design and cognitive style on likelihood of purchase in the field of fashion e-commerce

Additional Metadata
Keywords	fashion e-commerce, website design, cognitive style, rational-experiential inventory, verbalizer-visualizer questionnaire, website effectiveness
Thesis Advisor	Ferecatu, Alina, Liberali, Gui
Persistent URL	hdl.handle.net/2105/40038
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bahtijarević, Nika. (2017, August 11). Good Design is in the Eye of the Beholder: A conjoint study into the impacts of website design and cognitive style on likelihood of purchase in the field of fashion e-commerce. Marketing Management. Retrieved from http://hdl.handle.net/2105/40038

Publication