Good Design is in the Eye of the Beholder: A conjoint study into the impacts of website design and cognitive style on likelihood of purchase in the field of fashion e-commerce

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Keywords	fashion e-commerce, website design, cognitive style, rational-experiential inventory, verbalizer-visualizer questionnaire, website effectiveness
Thesis Advisor	Ferecatu, Alina, Liberali, Gui
Persistent URL	hdl.handle.net/2105/40038
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bahtijarević, Nika. (2017). Good Design is in the Eye of the Beholder: A conjoint study into the impacts of website design and cognitive style on likelihood of purchase in the field of fashion e-commerce. In Marketing Management.http://hdl.handle.net/2105/40038

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