Is discounted luxury still luxury? The role of discounting and price promotion in consumers perception of luxury jewelry brands

Additional Metadata
Keywords	Luxury, premium, jewelry, discounts, price promotion, consumer perception, Brand Luxury Index
Thesis Advisor	Ferecatu, Alina, Liberali, Gui
Persistent URL	hdl.handle.net/2105/40039
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Galinaityte, Inga. (2017, August 8). Is discounted luxury still luxury? The role of discounting and price promotion in consumers perception of luxury jewelry brands. Marketing Management. Retrieved from http://hdl.handle.net/2105/40039

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