2017-07-18
The Stability of Nudged Choices: A Study into the Effect of Price-Nudging, Quasi-Moderated by Loyalty and Product Involvement, on Net Promoter Scores
Publication
Publication
| Additional Metadata | |
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| , , , , | |
| Dijksterhuis, G., van Overveld, Mark | |
| hdl.handle.net/2105/40040 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Hakhof, Mark. (2017, July 18). The Stability of Nudged Choices: A Study into the Effect of Price-Nudging, Quasi-Moderated by Loyalty and Product Involvement, on Net Promoter Scores. Marketing Management. Retrieved from http://hdl.handle.net/2105/40040 |
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