2017-07-18
The Stability of Nudged Choices: A Study into the Effect of Price-Nudging, Quasi-Moderated by Loyalty and Product Involvement, on Net Promoter Scores
Publication
Publication
Additional Metadata | |
---|---|
, , , , | |
Dijksterhuis, G., van Overveld, Mark | |
hdl.handle.net/2105/40040 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Hakhof, Mark. (2017, July 18). The Stability of Nudged Choices: A Study into the Effect of Price-Nudging, Quasi-Moderated by Loyalty and Product Involvement, on Net Promoter Scores. Marketing Management. Retrieved from http://hdl.handle.net/2105/40040
|