Beef Burger vs. Beet Burger? An examination of altruistic and egoistic packaging designs to promote plant-based meat among vegetarian, flexitarian and meat eating consumers

Additional Metadata
Keywords	plant-based meat, altruistic, egoistic, diet choice, attitude
Thesis Advisor	Dijksterhuis, G., van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/40048
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ripping, Jozien. (2017, July 18). Beef Burger vs. Beet Burger? An examination of altruistic and egoistic packaging designs to promote plant-based meat among vegetarian, flexitarian and meat eating consumers. Marketing Management. Retrieved from http://hdl.handle.net/2105/40048

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