The Effectiveness of Push vs. Pull Advertisement in Social Media - An Investigation of Marketing Methods on the Mobile Social Network Instagram

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Keywords	Social Media, Mobile Marketing, Sponsored Advertising, Push and Pull Marketing, Attitude toward the Advertisement, Brand Attitude, Brand Personality
Thesis Advisor	van Bruggen, Gerrit, Loosschilder, Gerard
Persistent URL	hdl.handle.net/2105/40051
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lange, Franziska. (2017, July 13). The Effectiveness of Push vs. Pull Advertisement in Social Media - An Investigation of Marketing Methods on the Mobile Social Network Instagram. Marketing Management. Retrieved from http://hdl.handle.net/2105/40051

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