The influence of personalized advertisements on consumers' purchase intention

Additional Metadata
Keywords	Personalization, marketing, behaviour, advertisements, consumer characteristics
Thesis Advisor	van Bruggen, Gerrit, Molenaar, Cor
Persistent URL	hdl.handle.net/2105/40053
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Weele, Gerben. (2017, August 8). The influence of personalized advertisements on consumers' purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/40053

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