The influence of personalized advertisements on consumers' purchase intention

Additional Metadata
Keywords	Personalization, marketing, behaviour, advertisements, consumer characteristics
Thesis Advisor	van Bruggen, Gerrit, Molenaar, Cor
Persistent URL	hdl.handle.net/2105/40053
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Weele, Gerben. (2017). The influence of personalized advertisements on consumers' purchase intention. In Marketing Management.http://hdl.handle.net/2105/40053

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