The effect of personalization on mobile advertisement liking

Additional Metadata
Keywords	Mobile Marketing, Mobile Advertising, Personalization, Attitude towards personalized advertising
Thesis Advisor	van Bruggen, Gerrit, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/40054
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dik, Annemarie. (2017, July 25). The effect of personalization on mobile advertisement liking. Marketing Management. Retrieved from http://hdl.handle.net/2105/40054

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