The effect of personalization on mobile advertisement liking

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Keywords	Mobile Marketing, Mobile Advertising, Personalization, Attitude towards personalized advertising
Thesis Advisor	van Bruggen, Gerrit, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/40054
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dik, Annemarie. (2017). The effect of personalization on mobile advertisement liking. In Marketing Management.http://hdl.handle.net/2105/40054

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