Mobile Marketing:  Perceived Effectiveness of Location-Based versus non-Location-Based Advertisings

Additional Metadata
Keywords	Mobile Marketing, Mobile Advertising, Location-Based Service, Location-Based Advertising, Mobile Channels, Mobile Consumer Behavior, Consumers' Attitude
Thesis Advisor	van Bruggen, Gerrit, Dijksterhuis, G.
Persistent URL	hdl.handle.net/2105/40055
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kaiser, Alena. (2017, July 13). Mobile Marketing: Perceived Effectiveness of Location-Based versus non-Location-Based Advertisings. Marketing Management. Retrieved from http://hdl.handle.net/2105/40055

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