Appealing to altruism versus egoism in cause-related marketing campaigns: the moderating effect of product-cause fit

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Keywords	altruism, egoism, cause-related marketing, CRM, product-cause fit, corporate social responsibility, charitable giving
Thesis Advisor	Genevsky, Alex, Bhattacharjee, Amit
Persistent URL	hdl.handle.net/2105/40056
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Muntendam, Jacobine. (2017, July 25). Appealing to altruism versus egoism in cause-related marketing campaigns: the moderating effect of product-cause fit. Marketing Management. Retrieved from http://hdl.handle.net/2105/40056

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