You Are What You Share - A study into what drives consumers to engage in electronic Word-of-Mouth and share advertising content online

Additional Metadata
Keywords	eWOM, digital marketing, self-enhancement, belief reinforcement
Thesis Advisor	Genevsky, Alex, Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/40057
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Grunden, Marian. (2017, July 13). You Are What You Share - A study into what drives consumers to engage in electronic Word-of-Mouth and share advertising content online. Marketing Management. Retrieved from http://hdl.handle.net/2105/40057

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