Partnering with the unexpected: A case study exploring the effects of co-branding on purchasing behavior in the fashion industry

Additional Metadata
Keywords	co-brading, identification, purchasing behavior, fashion industry
Thesis Advisor	Jacobs, Gabriele, Dijksterhuis, G.
Persistent URL	hdl.handle.net/2105/40066
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Buijs, Roy. (2017, August 15). Partnering with the unexpected: A case study exploring the effects of co-branding on purchasing behavior in the fashion industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/40066

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