Partnering with the unexpected: A case study exploring the effects of co-branding on purchasing behavior in the fashion industry

Additional Metadata
Keywords	co-brading, identification, purchasing behavior, fashion industry
Thesis Advisor	Jacobs, Gabriele, Dijksterhuis, G.
Persistent URL	hdl.handle.net/2105/40066
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Buijs, Roy. (2017). Partnering with the unexpected: A case study exploring the effects of co-branding on purchasing behavior in the fashion industry. In Marketing Management.http://hdl.handle.net/2105/40066

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