A stage to engage: An analysis of importance in maximizing engagement on Facebook brand pages

Additional Metadata
Keywords	consumer engagement, social media, relative importance, strategy, reaction feature
Thesis Advisor	Junque de Fortuny, Enric, Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/40073
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Seeger, Ward. (2017, August 8). A stage to engage: An analysis of importance in maximizing engagement on Facebook brand pages. Marketing Management. Retrieved from http://hdl.handle.net/2105/40073

Publication