A stage to engage: An analysis of importance in maximizing engagement on Facebook brand pages

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Keywords	consumer engagement, social media, relative importance, strategy, reaction feature
Thesis Advisor	Junque de Fortuny, Enric, Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/40073
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Seeger, Ward. (2017). A stage to engage: An analysis of importance in maximizing engagement on Facebook brand pages. In Marketing Management.http://hdl.handle.net/2105/40073

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