2017-07-13
Black Friday Shopping Frenzy: A Study of How Social Media is Influencing the Purchase Decision of Bargain Hunters on Special Dates
Publication
Publication
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Brodin, A.K., Klesse, Anne | |
hdl.handle.net/2105/40074 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Chen, Chang. (2017, July 13). Black Friday Shopping Frenzy: A Study of How Social Media is Influencing the Purchase Decision of Bargain Hunters on Special Dates. Marketing Management. Retrieved from http://hdl.handle.net/2105/40074
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