2017-07-13
Black Friday Shopping Frenzy: A Study of How Social Media is Influencing the Purchase Decision of Bargain Hunters on Special Dates
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Brodin, A.K., Klesse, Anne | |
| hdl.handle.net/2105/40074 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Chen, Chang. (2017, July 13). Black Friday Shopping Frenzy: A Study of How Social Media is Influencing the Purchase Decision of Bargain Hunters on Special Dates. Marketing Management. Retrieved from http://hdl.handle.net/2105/40074 |
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