When Art Meets Fashion: A study on perceived authenticity in collaborations between fashion brands and artists

Additional Metadata
Keywords	collaboration, authenticity, brand authenticity, motives, branding, art, fashion
Thesis Advisor	Bhattacharjee, Amit, Maira, E.
Persistent URL	hdl.handle.net/2105/40080
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tukmakova, Yulia. (2017). When Art Meets Fashion: A study on perceived authenticity in collaborations between fashion brands and artists. In Marketing Management.http://hdl.handle.net/2105/40080

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