Consumer Attitudes towards Foreign Market Entry Modes: China taking over

Additional Metadata
Keywords	Acquisition, Strategic alliance, Consumer attitude, Product Category, Hedonic, Utilitarian, China
Thesis Advisor	Maira, E., van Overveld, Mark
Persistent URL	hdl.handle.net/2105/40082
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Reygers, Tatjana. (2017, July 25). Consumer Attitudes towards Foreign Market Entry Modes: China taking over. Marketing Management. Retrieved from http://hdl.handle.net/2105/40082

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