Consumer Attitudes towards Foreign Market Entry Modes: China taking over

Additional Metadata
Keywords	Acquisition, Strategic alliance, Consumer attitude, Product Category, Hedonic, Utilitarian, China
Thesis Advisor	Maira, E., van Overveld, Mark
Persistent URL	hdl.handle.net/2105/40082
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Reygers, Tatjana. (2017). Consumer Attitudes towards Foreign Market Entry Modes: China taking over. In Marketing Management.http://hdl.handle.net/2105/40082

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