2017-07-13
What happened to my brand? How brand redeployment strategies after an acquisition influence consumer brand loyalty
Publication
Publication
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, , , , , | |
Maira, E., van Overveld, Mark | |
hdl.handle.net/2105/40084 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kroft, Tessa. (2017, July 13). What happened to my brand? How brand redeployment strategies after an acquisition influence consumer brand loyalty. Marketing Management. Retrieved from http://hdl.handle.net/2105/40084
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