The Impact of Acquirer Characteristics on Consumers: How the Product Portfolio Diversification impacts Consumers’ Attitude towards the Acquired Brand

Additional Metadata
Keywords	M&A, Consumer Behavior, Brand attitude
Thesis Advisor	Maira, E., van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/40086
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brunhuber, Maria. (2017, July 13). The Impact of Acquirer Characteristics on Consumers: How the Product Portfolio Diversification impacts Consumers’ Attitude towards the Acquired Brand. Marketing Management. Retrieved from http://hdl.handle.net/2105/40086

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