"This App is So Me": The Influence of Identity and Social Sharing on Young Adults’ Mobile App Preference and Willingness to Pay

Additional Metadata
Keywords	identity, consumer behaviour, mobile apps, willingness to pay, digital possessions, social media
Thesis Advisor	Cito, Maria Cristina, Schley, Dan
Persistent URL	hdl.handle.net/2105/40090
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bergoč, Nina. (2017, July 13). "This App is So Me": The Influence of Identity and Social Sharing on Young Adults’ Mobile App Preference and Willingness to Pay. Marketing Management. Retrieved from http://hdl.handle.net/2105/40090

Publication