Inspirational Advertising and its Effects on Brand Awareness and Virality

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Keywords	advertising, brand recall, forwarding intentions, inspirational, emotions, virality
Thesis Advisor	Boksem, Maarten, Dijksterhuis, G.
Persistent URL	hdl.handle.net/2105/40093
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zeeuw, Michelle. (2017, July 25). Inspirational Advertising and its Effects on Brand Awareness and Virality. Marketing Management. Retrieved from http://hdl.handle.net/2105/40093

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