Inspirational Advertising and its Effects on Brand Awareness and Virality

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Keywords	advertising, brand recall, forwarding intentions, inspirational, emotions, virality
Thesis Advisor	Boksem, Maarten, Dijksterhuis, G.
Persistent URL	hdl.handle.net/2105/40093
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zeeuw, Michelle. (2017). Inspirational Advertising and its Effects on Brand Awareness and Virality. In Marketing Management.http://hdl.handle.net/2105/40093

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