A Contemporary View on the Effects of Upward Social Comparison on Purchase Behavior

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Keywords	social comparison, upward comparison, social media, similarity, self-enhancement, self-esteem, purchase behavior
Thesis Advisor	Boksem, Maarten, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/40097
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jax, Michelle. (2017, August 8). A Contemporary View on the Effects of Upward Social Comparison on Purchase Behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/40097

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