A Contemporary View on the Effects of Upward Social Comparison on Purchase Behavior

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Keywords	social comparison, upward comparison, social media, similarity, self-enhancement, self-esteem, purchase behavior
Thesis Advisor	Boksem, Maarten, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/40097
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jax, Michelle. (2017). A Contemporary View on the Effects of Upward Social Comparison on Purchase Behavior. In Marketing Management.http://hdl.handle.net/2105/40097

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