From Company Focus to Customer Focus: Customer Preference in the Confectionery Business during the Pre-Purchase Stage

Additional Metadata
Keywords	Marketing, Customers, Preferences, Confectionery, Pre-purchase
Thesis Advisor	Molenaar, Cor, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/40100
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoorn, Fiona. (2017, July 13). From Company Focus to Customer Focus: Customer Preference in the Confectionery Business during the Pre-Purchase Stage. Marketing Management. Retrieved from http://hdl.handle.net/2105/40100

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