The impact of the current emotional state on consumer’s online sharing behavior

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Keywords	viral marketing, mood, emotion, consumer behavior, valence, Facebook, content sharing
Thesis Advisor	Genevsky, Alex, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/40103
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dicheva, Gerry. (2017, July 25). The impact of the current emotional state on consumer’s online sharing behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/40103

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