The gift of Birthdays: the effects of impulsive buying tendency and budget categorization on consumer spending for birthday gifts

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Keywords	impulse buying, impulsive buying tendency, birthday, gift-giving, overspending, budget categorization
Thesis Advisor	Schley, Dan, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/40111
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mirpuri, Jasmin. (2017, July 13). The gift of Birthdays: the effects of impulsive buying tendency and budget categorization on consumer spending for birthday gifts. Marketing Management. Retrieved from http://hdl.handle.net/2105/40111

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