2017-07-13
How do exclusive new product offerings influence consumer’s evaluation of the retailer’s assortment and the retail image?
Publication
Publication
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van Everdingen, Yvonne, van t Klooster, Erik | |
hdl.handle.net/2105/40115 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Mesker, Sanne. (2017, July 13). How do exclusive new product offerings influence consumer’s evaluation of the retailer’s assortment and the retail image?. Marketing Management. Retrieved from http://hdl.handle.net/2105/40115
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