How do exclusive new product offerings influence consumer’s evaluation of the retailer’s assortment and the retail image?

Additional Metadata
Keywords	Retailing, Retail image, Consumer, Assortment, Exclusive new product
Thesis Advisor	van Everdingen, Yvonne, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/40115
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mesker, Sanne. (2017). How do exclusive new product offerings influence consumer’s evaluation of the retailer’s assortment and the retail image?. In Marketing Management.http://hdl.handle.net/2105/40115

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