How do ordinary consumers perceive and assess the use of gender stereotypes and the depictions of women in advertising?

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Keywords	women in advertising, advertising, discrimination, gender stereotypes in advertising
Thesis Advisor	Essers, Juup, Berens, Guido
Persistent URL	hdl.handle.net/2105/40128
Series	Organisational Change & Consulting
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Adamczyk, Patrycja. (2017, July 25). How do ordinary consumers perceive and assess the use of gender stereotypes and the depictions of women in advertising?. Organisational Change & Consulting. Retrieved from http://hdl.handle.net/2105/40128

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