Understanding the Gaming Market: How Overpromising Negatively Affects Word of Mouth

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Keywords	Gaming, Viral Marketing, Overpromise, Word of Mouth, Gamers
Thesis Advisor	Genevsky, Alex, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/40420
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Basdew, Vinand. (2017, August 24). Understanding the Gaming Market: How Overpromising Negatively Affects Word of Mouth. Marketing Management. Retrieved from http://hdl.handle.net/2105/40420

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