Understanding the Gaming Market: How Overpromising Negatively Affects Word of Mouth

Additional Metadata
Keywords	Gaming, Viral Marketing, Overpromise, Word of Mouth, Gamers
Thesis Advisor	Genevsky, Alex, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/40420
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Basdew, Vinand. (2017). Understanding the Gaming Market: How Overpromising Negatively Affects Word of Mouth. In Marketing Management.http://hdl.handle.net/2105/40420

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