Viral Marketing: How Impression Management Drives People to Share with Large Audiences

Additional Metadata
Keywords	viral marketing, word of mouth, impression management, audience size, sharing, self-enhancement, social media
Thesis Advisor	Genevsky, Alex, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/40421
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Frumkin, Ilja. (2017, August 24). Viral Marketing: How Impression Management Drives People to Share with Large Audiences. Marketing Management. Retrieved from http://hdl.handle.net/2105/40421

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