Viral Marketing: How Impression Management Drives People to Share with Large Audiences

Additional Metadata
Keywords	viral marketing, word of mouth, impression management, audience size, sharing, self-enhancement, social media
Thesis Advisor	Genevsky, Alex, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/40421
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Frumkin, Ilja. (2017). Viral Marketing: How Impression Management Drives People to Share with Large Audiences. In Marketing Management.http://hdl.handle.net/2105/40421

Publication