Feature Paradox : When too much of a good thing deters you from buying

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Keywords	cognitive style, click stream behavior, website design, e-commerce, online purchase behavior
Thesis Advisor	Ferecatu, Alina, Liberali, Gui
Persistent URL	hdl.handle.net/2105/40795
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Springl, Josef. (2017, August 31). Feature Paradox : When too much of a good thing deters you from buying. Marketing Management. Retrieved from http://hdl.handle.net/2105/40795

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