2017-08-31
COO effect and negative country image: perception of Russian automotive industry by Dutch consumers
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| Jacobs, Gabriele, van Overveld, Mark | |
| hdl.handle.net/2105/40804 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Kirikova, Olga. (2017). COO effect and negative country image: perception of Russian automotive industry by Dutch consumers. In Marketing Management.http://hdl.handle.net/2105/40804 |
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