Will Releasing Androgynous Products Increase Brand Equity?

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Keywords	Androgynous, Gender, Brand Equity, Gender Equality, Brand Personality, Gender Congruency Theory, Gender identity
Thesis Advisor	Jacobs, Gabriele, Cito, Maria Cristina
Persistent URL	hdl.handle.net/2105/40805
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chang, Joby. (2017, August 31). Will Releasing Androgynous Products Increase Brand Equity?. Marketing Management. Retrieved from http://hdl.handle.net/2105/40805

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