Will Releasing Androgynous Products Increase Brand Equity?

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Keywords	Androgynous, Gender, Brand Equity, Gender Equality, Brand Personality, Gender Congruency Theory, Gender identity
Thesis Advisor	Jacobs, Gabriele, Cito, Maria Cristina
Persistent URL	hdl.handle.net/2105/40805
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chang, Joby. (2017). Will Releasing Androgynous Products Increase Brand Equity?. In Marketing Management.http://hdl.handle.net/2105/40805

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