A comparison of brand congruence among different types of relationships in secondary school children

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Keywords	Brand congruence, group comparison, social influence, homophily, peer influence
Thesis Advisor	Junque de Fortuny, Enric, Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/40807
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nuij, Sebastiaan. (2017, August 31). A comparison of brand congruence among different types of relationships in secondary school children. Marketing Management. Retrieved from http://hdl.handle.net/2105/40807

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