A comparison of brand congruence among different types of relationships in secondary school children

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Keywords	Brand congruence, group comparison, social influence, homophily, peer influence
Thesis Advisor	Junque de Fortuny, Enric, Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/40807
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nuij, Sebastiaan. (2017). A comparison of brand congruence among different types of relationships in secondary school children. In Marketing Management.http://hdl.handle.net/2105/40807

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