How Does Foreign Language Display in Package Influence Chinese Consumer’s Willingness to Pay? – A Consumer Research Focusing on Chinese Cosmetic Market

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Keywords	foreign language display in package, country of origin, Chinese consumer preference, WTP, Product familiarity, Language familiarity, phonetic effect
Thesis Advisor	Chen, X., Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/40811
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Huang, Feibai. (2017, August 31). How Does Foreign Language Display in Package Influence Chinese Consumer’s Willingness to Pay? – A Consumer Research Focusing on Chinese Cosmetic Market. Marketing Management. Retrieved from http://hdl.handle.net/2105/40811

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