How Does Foreign Language Display in Package Influence Chinese Consumer’s Willingness to Pay? – A Consumer Research Focusing on Chinese Cosmetic Market

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Keywords	foreign language display in package, country of origin, Chinese consumer preference, WTP, Product familiarity, Language familiarity, phonetic effect
Thesis Advisor	Chen, X., Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/40811
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Huang, Feibai. (2017). How Does Foreign Language Display in Package Influence Chinese Consumer’s Willingness to Pay? – A Consumer Research Focusing on Chinese Cosmetic Market. In Marketing Management.http://hdl.handle.net/2105/40811

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